A RECIPE FROM HISTORY, REMADE FOR TODAY

We launched Sipsmith’s new old gin, made from a 400-year old recipe that took two years to decipher.

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Sipsmith has remade a gin from 1639 using traditional methods – a recipe once thought lost to history. This formula doesn’t just predate the previously known origins of gin, it predates the discovery of the laws of gravity. It’s a recipe so old that when people first enjoyed it, dodos were still walking the earth.

But if an old recipe is made today, does that make it a new old gin, or an old new gin?

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Agency: ATOMIC LONDON  |  Illustration (Hero Image only): PASTICHE