That time we broke the internet with a vegan sausage.
How a vegan sausage ended up on This Morning and got us compared to Stalinists.
TV | OOH | SOCIAL | RADIO | RETAIL
We made a Tesco Food Love Story about a meatless sausage that annoyed a few gammons.
And by 'annoyed’, we mean the Daily Mail had a field day. Janet Street-Porter called us "nauseating" and compared vegans to Stalinists, while farmers across the UK threatened to boycott and went on strike.
It even got fifteen minutes of airtime on This Morning, where Holly, Phil (erm), and a random farmer debated the ethics of a banger. The result? Tesco sold out of both meat and vegan sausages.
Banging.
We followed this up with Rita and her rowdy enchiladas.
Probably the first (and last) time you’ll ever hear enchiladas called ‘rowdy’.
What else could we have called them?!
ROLE: SENIOR CREATIVES
CD: KEVIN STARK / NICK KIDNEY | Agency: BBH
Production: PULSE | Director: FFNN McGOUGH | Photography: TARA FISHER | Editing: WHITEHOUSE POST | Post: THE MILL | Music: FELT | Sound: FACTORY



