It’s a journey,
we’ll get you there.
While the category sells the dream, we own the chaos in between.
BRAND PLATFORM | OOH | TV | SOCIAL | DM | INTERNAL | 360
The most stressful part of moving isn’t the listing or the completion day. It’s absolutely everything in between.
Offers collapse overnight. Chains fall apart. Surveys uncover problems you didn’t know existed.
Completion dates shift without warning. Money’s tied up. Plans are on hold.
You’re living in limbo, not knowing if the whole thing will unravel at any moment.
Research shows moving home can be more stressful than divorce or having a baby.
Yet the category continues to present it as smooth and seamless.
Our strategy was to own the messy middle, and we revitalised the 150 year old brand from head-to-toe.
By repositioning Hamptons as the expert guide through the most uncertain and high-pressure stages of moving,
we built a long-term platform grounded in one clear promise – it’s a journey, we’ll get you there.
Since launch, we’ve created Hamptons first new TV ad in years (on a shoestring), developed campaigns for seasonal spikes, new products, internal recruitment, event sponsorship and so much more.
Role: CREATIVE DIRECTORS + LEAD CREATIVES
CCO: EWAN PATERSON | Creative: SAM ISAACS | Agency: ATOMIC LONDON