We turned an endline into a catchy dance banger
Dramatising how, whoever you are and whatever you like, savings on big brands is just one click away at MandM Direct.
SOCIAL | FILM
Click.Save.Style
In a highly-saturated market, where brands are offering the latest looks, but often with a big price tag, we needed a memorable way to dramatise the savings on offer at MandM.
So we turned the Click. Save. Style. platform into a catchy track with an electronic beat and TikTok-inspired voice.
We created the film in a purposely-modular way, each reaching specific audiences. We even made a tinsel-wrapped version, accompanied by a Christmas track for the holiday season.
The campaign helped MandM differentiate itself from competitors and communicate its value in a highly-competitive market. We sparked a search uplift of 55% of users who engaged with the ad on YouTube – as well a 20% lift in overall brand awareness and a 14% lift in consideration.
ROLE: CREATIVE DIRECTORS / CREATIVES
ECD: KATY SUMPTION | Agency: ATOMIC LONDON | Production: STICKER STUDIOS | Director: AMY BECKER-BURNETT | Post: CREEP | Grade: ETC | Music: HOGAN | Sound: 19SOUND