5-9 adventures for a 9-5 world
We partnered with adventurer Alastair Humphreys to get people to think differently about going on an adventure.
SOCIAL | OOH | FILM | DIGITAL
CONTEXTUAL MICROADVENTURESWe created highly-targeted roadside ads, each displaying a Microadventure near to the ad’s location. We wanted to weave the spirit of the campaign throughout, so contacted local photographers and used their stunning photographs on 96-sheets across the UK.
NEXT STOP, MICROADVENTUREWhere better to target commuters, than on the trains they spend most of their time on?
Wherever their destination, we showed the endless Microadventures they could have along the way.
MICROADVENTURE CHALLENGESWe set challenges with Alastair Humphreys on both his and our social channels to keep the conversation going between films.
These showcased just how easy and simple Microadventures can be, and encouraged people to go on their own.
CAMPAIGN HUBWe’ll collated a range of Microadventure inspiration into a hub on landrover.co.uk.
The centrepiece of the page was an inspirational map featuring a range of Microadventure ideas.
Agency: Spark44 | Production: Mad cow | Director: Ryan Heron | Photography: Amy Shore