RECHARGE ON The River Line
The tube is hot, loud and underground. The river is... not.
We showed Londoners how to stop commuting like sardines and start taking a more relaxed way to work.
OOH | SOCIAL | DIGITAL
We were briefed to position Uber Boat by Thames Clippers’ new app as the easiest way to buy tickets, plan journeys and access live boat tracking.
The answer was staring us in the face (well, laying on our desk).
We took the iconic shape of the River Thames, and turned it into the simplest of visuals – a phone charger, plugged directly into a phone showing our new app.
Social activity features collaborations with creators who will introduce Uber Boat by Thames Clippers as the “dependable pause” in their pace, positioning it as a transport option that not only works, but feels good. The work seeks to build familiarity and credibility, reminding Londoners that calm, efficient travel already exists, and is easier than ever with the new app.
Role: CREATIVE DIRECTORS + CREATIVES
Agency: ATOMIC LONDON