We were briefed to position Uber Boat by Thames Clippers’ new app as the easiest way to buy tickets, plan journeys and access live boat tracking, and additional features.

The answer was staring us in the face (or laying on our desk)

The campaign introduces the river as the calm, scenic alternative to London’s busy transport network, positioning Uber Boat by Thames Clippers as the smarter, more serene way to travel through the capital.