THE SERVE OF THE CHAMPIONSHIP
A selection of work bringing to life Sipsmith’s sponsorship of Wimbledon
SOCIAL | FILM | OOH
A SHARED SPIRIT
The campaign embraces the idea that Wimbledon is more than a postcode, it’s a national mood. It marks an opportunity to raise broader awareness of the brand’s official sponsorship and invite more people to enjoy the Wimbledon experience, wherever they are.
The work is underpinned by the line: “Looking for a smooth serve every time?” - a nod to both the superior taste of the gin and the skill of tennis itself, utilising the partnership to draw clear and compelling parallels between the brand and the tournament. Both are carefully crafted, and both deliver an elevated experience.
The campaign was brought to life with a cinematic, contemporary edge by photographer and director Julia Fullerton-Batten. Her distinctive style was fundamental in capturing the tone of the campaign – effortless, slick, cool and unequivocally British, with a gentle, unorthodox humour running through each scene.
Shot using virtual production at Silverscape Studios in Manchester, the team was able to replicate time-of-day lighting and weather conditions while cutting carbon emissions by 70% compared to a traditional shoot. Sipsmith’s sustainable commitment was at the heart of this decision, with a continued effort to operate in a way that reduces impact on people and the planet, having achieved B-Corp status.
ROLE: CREATIVE DIRECTORS / CREATIVES
Agency: ATOMIC LONDON | Photographer / Director: JULIA FULLERTON-BATTEN | Virtual Production: SILVERSCAPE